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Blog Post Planning for Wedding Planners
Course Outline
Welcome Note from Me (2:10)
About the Course
Blog Post Planning Workbook
Module #1 The Why Behind Blogging
5 Reasons You Need to Start a Wedding Planner Blog
Module #2 Target Audience
Your Target Market
The Pain Points of Your Ideal Client
Surprise Bonus: Evergreen Preparation Workbook ($15 Value)
Module #3 Picking a Topic
4 Secrets about Creating Content That Nobody Will Tell You
Getting Over Writer's Block
Discover Your Writing Voice
Choose Your Writing Format
Module #4: Keywords
What Are Keywords?
How Do You Find Keywords?
Tools to Use
Creating a List of Area-Specific Keywords
Module #5: Blog Post Optimization
All About Headings
Paragraphs
Conclusion
Call to Action
Main Picture
Focus Word
Slug
Meta Description
Creating a Catchy Title
SEO Title
Pinterest Picture
Categories
Tags
Links
Alt Tags
Featured Image
Module #6: Creating Wedding Posts (Bonus Module)
Marketing Your Weddings
Photographer Email
Module #7: Media
Choosing Images
Intro to Canva
Surprise Bonus: Pinterest Templates ($7 value)
Module #8: Email List (Bonus Module)
Working on Your Email List
Surprise Bonus: Freebie Blog Post Inlay ($10 Value)
Surprise Bonus: Freebie Fundamentals Workbook
Module #9 Publishing Your Blog Post
Getting Ready to Publish
Scheduling Your Blog Post
Module #10: Resources
Blogging Tools
Google Analytics
Photographer Email
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